3/29/2023 0 Comments Alpina watch company historyOther major brands got together to form groups (predecessor of the Swatch Group), but Alpina tried to fight it alone without really succeeding. Alpina was powerless to counter the overwhelming emergence of electronic watches. Lange & Sohne who even went so far as to take Alpina to court unsuccessfully.Įverything ran well until the 1970s, when the quartz crises violently crushed the Swiss watch-industry. In 1912, the first Alpina Chronometer Glashütte was finalized and this model competed directly against the watch making artistry of the likes of A. Together with qualified manufactures, the Association started to develop its own calibres and to enlarge its distribution network. Quickly, the new concept gained acceptance. All representatives of Union Horlogère depended on the Association, which aimed to sell high quality watches under the Alpina brand. A number of watchmakers joined to purchase watch components and organized their manufacturing. The company was founded in 1883 by Gottlieb Hauser, watchmaker in Winterthur, who founded the Swiss Watchmakers Corporation ("Union Horlogère Suisse"). Alpina Watch International SA Alpina Watches International SA is a manufacturer of luxury wrist watches based in Plan-les-Ouates, Geneva, Switzerland.
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